Fitness Shakes Here comes your power range
Lots has changed in the sports nutrition segment over the last decade. Alongside Europe and North America, Asia is a growing market. Originally exclusively consumed by strength and endurance athletes the fitness shakes is now just as popular among consumers who wish to stay healthy and fit. For these consumers, a protein-rich diet and the quick and easy preparation are especially important.
Although the markets in this segment continue to grow worldwide, Asia is proving to be particularly dynamic. This trend also reflects consumer demand for products that contain fewer yet healthier ingredients but are rich in protein.
The milk from which we derive our proteins contains various fractions, especially whey proteins and caseins. These are metabolized at different rates and are therefore suitable for targeted nutrition pre- and post-workout. Our whey protein concentrates and isolates are ideally suited for use in sports and wellness products, as they supply the body with all the essential and non-essential amino acids. Whey proteins are quick-absorbing and have a high biological value. By contrast, milk proteins and caseins are slow-absorbing and stand out thanks to their excellent heat stability—a great advantage for ready-to-drink applications.
With our proven expertise, we are able to make your drinks recipes even more functional. Our range of milk and whey proteins lead the way in terms of flavor, solubility, and heat resistance.